How Kodak’s CEO Plans To Keep The Business Alive After Over 100 Years

https://www.youtube.com/watch?v=oVyZbF9CY8E

Kodak’s CEO, Jim Continenza, says the company’s survival plan is to keep shrinking debt, focus on its strongest businesses, and operate more like a disciplined startup than a legacy giant. He’s betting on film’s Hollywood comeback, advanced materials, and chemicals while keeping the Kodak brand alive for the next generation.

The turnaround plan

Continenza says Kodak has already cut more than $400 million in debt and shifted its focus toward printing, advanced materials, and chemicals. He also said the company wants to create stable jobs and build a foundation that can support long-term growth.

Why film still matters

One reason the strategy is working is that film has found new life in Hollywood, where demand has risen again. Kodak is using that niche to support the broader business while improving its balance sheet.

What success looks like

Continenza said Kodak does not need to become a massive tech company to win; it just needs to stay financially healthy, preserve its brand value, and maintain a good succession plan. In his view, the goal is durability, not runaway scale.