e.l.f. Cosmetics company co-founder becoming a priest

https://www.youtube.com/watch?v=jrwkpZQEpcU

Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, is stepping away from his luxury lifestyle and business career to pursue ordination as a Catholic priest for the Diocese of Fresno.

The entrepreneur, who helped build one of the most recognizable beauty brands in the country, says he is now dedicating his life to faith, ministry, and service.

From cosmetics mogul to clergy

Borba helped launch e.l.f. Cosmetics into a major success story in the beauty industry, known for:

• Affordable cosmetics

• Viral social media marketing

• Mass retail expansion

• Strong appeal among younger consumers

After years in business and entrepreneurship, he says he felt called toward a very different path rooted in spirituality.

Why he made the change

According to reports, Borba described:

• Feeling spiritually unfulfilled despite financial success

• A growing connection to his Catholic faith

• A desire to help people in a deeper and more meaningful way

He has reportedly spent years preparing for ordination and studying theology as part of the process.

Training for the priesthood

Borba is now pursuing ordination through the Diocese of Fresno, where he is expected to:

• Continue religious formation and seminary training

• Serve local church communities

• Prepare for eventual priestly duties within the Catholic Church

The transition marks a dramatic shift from celebrity beauty culture to religious life.

Public reaction

The story has sparked strong reactions online because of the contrast between:

• The glamour and wealth associated with the beauty industry

• The simplicity and service-oriented commitment of priesthood

Many commenters praised the move as courageous and purpose-driven, while others expressed surprise at such a major life change.

Bottom line

Scott-Vincent Borba, co-founder of e.l.f. Cosmetics, is leaving behind a successful life in the beauty industry to pursue ordination as a Catholic priest in the Diocese of Fresno, embracing a new chapter centered on faith and service.