The secret behind the viral Pierre Laborde bags is how each of them are created by hand

https://www.youtube.com/watch?v=jqcaF9qKf-s

Designer Pierre Laborde is gaining viral attention after his handcrafted bags took off on social media, turning a decades-long fashion journey into an unexpected spotlight moment.

From Haiti to the U.S. fashion world

Pierre Laborde:

• Moved from Haiti to the United States with a passion for design

• Spent years working in the fashion industry

• Built his craft through hands-on experience and dedication

• Continued refining his work long before viral success

Why the bags went viral

His designs recently exploded online after:

• A TikTok video showcased his work

• Viewers connected with his craftsmanship and story

• Interest grew around his unique handmade process

• Demand increased following the viral attention

Inside the handmade process

NBC News’ Zinhle Essamuah visited his workshop, where it was revealed that:

• Each bag is carefully made by hand

• Craftsmanship is central to every design

• Production is intentionally detailed and slow

• Quality and artistry are prioritized over mass production

A growing fashion moment

The viral attention has highlighted:

• The value of artisanal fashion

• The power of social media discovery

• Small creators reaching global audiences

• Renewed interest in handmade luxury goods

Bottom line

Pierre Laborde’s rise shows how handcrafted fashion can break through online, with his viral bags gaining attention for their artistry, detail, and the deeply personal journey behind the brand Pierre Laborde.