‘King of Waffle House’ says he was fired after viral music videos; company cites policy violation...

https://www.youtube.com/watch?v=a0A_AGZ0wDI

‘King of Waffle House’ Says He Was Fired After Viral Music Videos

Published: August 18, 2026

A longtime Waffle House employee who became known online as the “King of Waffle House” says he was fired after his music videos celebrating the restaurant chain went viral.

Edric Riley, who performs under the name Rockstar Riley, said he was terminated from a Waffle House location in Sandy Springs, Georgia, after years with the company. He had gained attention on social media for his song “Waffy Options,” a playful track highlighting Waffle House's menu and culture.

From Waffle House Employee to Viral Star

Riley said he created the music because of his love for Waffle House and his passion for performing. His videos quickly attracted major attention online, with the viral song receiving millions of views across social media.

He had also planned to release an eight-song, family-friendly album dedicated to the restaurant chain.

“I was just talking Waffle House business,” Riley said, explaining that he viewed the music as a positive way to promote the company he had worked for.

Waffle House Cites Policy Violations

Waffle House confirmed that Riley's employment was terminated, but the company said the decision was not simply because his music went viral.

According to the company, Riley repeatedly violated a policy prohibiting employees from using company property to film promotional content for personal promotion, commercial gain or brand monetization without authorization.

Waffle House said management had previously discussed the policy with Riley and warned him that continued violations could result in termination.

The company also said Riley later filmed another music video in a Waffle House parking lot without permission, bringing in a production crew, lighting and backup dancers.

Riley Says He Wanted to Promote the Company

Riley maintains that his intentions were positive and that he was simply promoting a company he had loved working for.

Following his termination, he said music producers and artists have reached out about potential collaborations. He has also launched a fundraiser as he works toward pursuing music full time.

Despite losing his job, Riley said he would still be interested in working with Waffle House on an official commercial.

The unusual story has sparked a conversation about employees creating viral content at work—and where companies draw the line between personal creativity and unauthorized use of a brand's property.