IHOP adds oxtail to the menu at Bronx locations — and it’s selling out!

https://www.youtube.com/watch?v=XG78woSVnTI

IHOP has added oxtail dishes at five Bronx locations, and the reaction has been strong enough that the items have reportedly sold out multiple times. The Bronx-exclusive menu includes oxtail served in omelets, tacos, and quesadillas, with the oxtail omelet emerging as the best seller.

Why it’s working

The idea came from chef Corey Lawrence and was meant to give the Bronx IHOPs a local twist that still fits the chain’s breakfast identity. Customers who were skeptical at first have been coming back for more, and some have even ordered a second meal to go after trying it.

What makes it stand out

The buzz grew after word of mouth spread online, and Cardi B’s mention helped amplify the attention. For the Bronx locations, the move looks like a smart mix of comfort food, cultural flavor, and neighborhood-specific branding.