Everything to know about the feud between Alix Earle and Alex Cooper

https://www.youtube.com/watch?v=hVWKFzf1N8c

The feud between Alix Earle and Alex Cooper appears to be less about personal hatred and more about a messy business breakup that turned public. The short version: Earle left Cooper’s Unwell Network, rumors of tension grew, and by April 2026 Cooper was openly calling Earle out for “fake drama” on TikTok.

How it started

Earle joined Unwell in 2023 and launched her podcast, Hot Mess, under Cooper’s network. By early 2025, the podcast was dropped from the network, and that split became the foundation for the feud rumors. Cooper initially said the exit was not because of a personal falling-out, but the relationship clearly worsened afterward.

Why people think they’re feuding

The drama really took off when Earle reposted a TikTok comparing Cooper to an “ambulance chaser” and “grim reaper,” which many people saw as a direct shot. Cooper then responded by telling Earle to stop being passive-aggressive and to say what she means directly. Earle replied in the comments, essentially saying she would address it, which only fueled more speculation.

What’s behind it

Multiple reports point to creative control and business pressure as the real issue. One source said Earle felt uncomfortable and controlled, while another said her family had to step in to help her make better deals. So the conflict seems to be a mix of contract tension, branding, and social-media shade rather than a single blowup.

Where it stands now

As of the latest coverage, neither side has fully spelled out every detail, but both have now publicly acknowledged the tension. The feud is still unfolding online, which is why it keeps getting attention: it involves two major internet personalities, a business split, and a very visible back-and-forth.