Easy Makeup Tricks for a Youthful Look: Concealer, Shimmer, More

https://www.youtube.com/watch?v=eSl05eDZKec

Erica Taylor shared easy, age-smart makeup tips from her new book The Magic of Makeup: Your Handbook for a Youthful, Radiant Look on TODAY with Jenna Bush Hager and Sheinelle Jones, focusing on concealer, shimmer, and simple ways to look more radiant. The segment positions her book as a practical guide for softening fine lines, brightening the face, and building a smoother base.

Concealer tips

Taylor’s approach to concealer is about lifting and brightening, not masking. A lighter concealer can be placed at the outer corners of the eyes and lips, then tapped in to create a more lifted look. Her book also emphasizes concealer color theory, so readers can choose shades that correct darkness without making the skin look flat.

Shimmer placement

For shimmer, the goal is to hit the high points of the face in a controlled way. Common placement includes the cheekbones and inner corners of the eyes, where light naturally catches and the face looks more awake. The effect works best when the product is blended lightly so it looks luminous rather than glittery.

The bigger idea

Taylor’s message is that makeup should refresh the face, not hide it. Her book also covers skin prep, blush and bronzer placement, and ways to keep makeup from looking dry or heavy. That fits the segment’s focus on quick, realistic tricks that make a noticeable difference without requiring a full glam routine.