Hailey Bieber Opens Up About Motherhood, Fame and Her $1 Billion Brand

https://www.youtube.com/watch?v=DS_gMagTeow

Since becoming a mother, Bieber has spoken openly about how the experience reshaped her priorities. She describes motherhood as her most significant personal shift, saying it changed how she views time, work, and public life.

She also acknowledged that managing early motherhood while running a fast-growing business felt overwhelming at times, but ultimately grounding.

According to reporting, she described that period as feeling “stretched,” as she navigated both major life milestones at once.

The $1 billion Rhode milestone

Her skincare brand Rhode has become one of the fastest-growing celebrity beauty companies in recent years.

Key highlights include:

• Launched in 2022

• Built around minimalist skincare products

• Rapid viral growth, especially on social media

• Acquisition by e.l.f. Beauty in a deal widely reported around $1 billion

Bieber has said she did not initially set out to sell the brand, but chose to move forward when the right opportunity and partner came along.